News

Lowden takes centre stage at the AWS re-invent showcase in Vegas

By

Des Ledger

on

Apr 21, 2024

Attendees tune into the live stream from Las Vegas at the Belfast AWS re-invent watch party

News

Lowden takes centre stage at the AWS re-invent showcase in Vegas

By

Des Ledger

on

Apr 21, 2024

Attendees tune into the live stream from Las Vegas at the Belfast AWS re-invent watch party
Attendees tune into the live stream from Las Vegas at the Belfast AWS re-invent watch party

As Lowden Guitars turns 50 this year, it's amazing to see the vision for the future. This iconic brand has been given a digital voice through the vision of George, Aaron, David Ausdahl II, Alastair Simpson and Will Baugh. Fiona Simpson's dedication, support and vision have enabled the team at ubloquity and Storm Reply to showcase the passion that goes into making these iconic guitars.

A first for Northern Ireland, Lowden takes centre stage at the AWS re-invent showcase in Vegas. AWS, CEO Adam Selipsky introduced the world to this digital transformation project for the first time. AWS cloud-centric and built on the AWS ubloquity paVe blockchain to support product authentication, verification and digital proof of provenance. Storm Reply, Amazon Web Services (AWS) and ubloquity got the opportunity to tell the story behind the brand and connect the artist and end user to the world-leading team of Lowden's developers and Lutheran's.

Check out the full event video and share on Linkedin.

Des Ledger

Editorial

Des Ledger, our head of editorial, is an experienced writer and communicator with a deep understanding of blockchain technology. He specializes in breaking down complex concepts into clear, accessible content, ensuring our audience stays informed and engaged. Des is dedicated to keeping the ubloquity news site up-to-date, providing valuable insights and updates on the latest developments in blockchain authentication, traceability, and supply chain trust.